Cloverfield…

Paul and I saw Cloverfield last night. It’s fantastic! Super intense, well written, innovative. It was a great way to spend an evening.

I’d been hearing about all the viral marketing stuff in the weeks leading up to the film’s release. I hadn’t gotten into it, but after reading this article, I wish I had. For fans of the movie who weren’t in on all the behind-the-scenes info, it’s a great summary and provides a bit more back story. And for anyone who’s in the marketing or advertising field, it should be a great resource. I had no idea the marketing campaign for the movie had spread so far. It’s pretty impressive, actually.

Go see the movie and let’s talk!

Peace. Out.